Selling your home

Larry Will Get You Top Dollar for Your Home

Larry’s number one goal is to get his sellers top dollar for their homes. Larry has perfected his marketing program and custom tailors it to suit each client’s best interests. This specialized marketing program is powerful, high quality and very effective. Larry is extremely knowledgeable about the real estate market and always works hard to protect his client’s best interests. He is a very strong negotiator and meticulous in his attention to detail, which provides his clients with a smooth and worry-free experience during the entire process. Larry regularly attends real estate seminars to keep up with the ever-changing real estate market, networks with his peers and utilizes the latest in technology. Many of the people who buy Larry’s listings, call Larry to represent them when they decide to sell.

the process

Selling a home needn’t be stressful, if you know what to do and what steps to follow. Let us help guide you through the home selling process.Here are the many benefits you receive when working with us:
• We know the market and will assist you in setting the right price.
• We know what buyers want and the monetary motivation that will encourage the sale.
•  We are members of the Multiple Listing Service (MLS), a service that enables me to present detailed information about your home to the thousands of other agents helping buyers.
•  Along with the MLS, we work together with other agents on a regular basis. We exchange information about new properties and fit enthusiastic buyers with the appropriate homes.
•  We will increase the amount of qualified buyers for your home because John L Scott’s national referral system gives me access to the sizeable number of people who move each year.
•  We know how to swiftly separate the qualified buyers from the unqualified. Your home is shown only to serious buyers, which saves you  time.
•  One of the most important steps in selling your home is to accurately determine a price to sell it at. We will spend countless hours preparing a Competitive Market Analysis; analyzing past sales, current listings, and homes that are sold but have not closed.

Learn cosmetic tricks and staging techniques for your home that will speed up the sale and increase net dollars to you.
Understand that the agent you hire is the only agent that represents you and your interest. All other agents, in most cases will represent the buyer.
And in today’s market, identifying your target buyers and agent audience as well as creating an aggressive marketing campaign to capture their interest is essential to your success. It will result in a shorter selling time and more dollars to you.

know the market

Sometimes knowing what your house is worth in the current market is a bit of a mystery. If you’re relying on reading your neighbor’s ‘For Sale’ sign or logging onto inaccurate websites to guess what your home will sell for, you’ll be disappointed or mislead. Real estate sales people will present their “best guess’ of the value of your home, without knowing the most current area sales information.

At Top Floor Real Estate we believe that market statisitics play an important strategic role in pricing your home. We have an in house specialist that continually gathers statistics and updates reports for all of our Associates to use when valuing your home. When pricing a home is a challenge, we recommend that you and one of our Associates tour the homes that are currently on the market and are your competition; that’s how it’s done in every other industry, why not real estate? Contact us to receive a complimentary comparative market analysis here.

how can I maximize the equity gain on my home?

A clean, neat home in need of few or no repairs will sell faster, and at a higher price, than one that is run-down. To give your home its best possible presentation, perform a mini-makeover before your home is shown to potential buyers. If you’d like, Top Floor will provide complimentary staging consultation. Just prior to going on the market your Top Floor Associate will do a final walk thru to make sure no details have been overlooked.